Advertisement on Hunan TV and Henan TV helps make the Joyou brand a household name

“Water of Life” Advert with Olympic star Jingjing Guo Broadcast

With the aim of increasing brand positioning, an advert titled “Water of Life” staring Olympic Diver and four-time Gold Medal Winner Jingjing Guo, is being aired on Henan TV and Hunan TV channels. The “Water of Life” advertisement is part of a major publicity campaign that will help Joyou to expand the market, accelerate the promotion of new product lines and facilitate the opening of new retail points of sale.

Collaboration with Jingjing Guo is a perfect marriage between her artistic beauty when diving and Joyou´s elegant product designs with a distinct European style. This advertisement positions Joyou as a high-quality Western brand in the minds of the viewers, setting a new standard in the sanitary-ware industry in China.

As of April 1, 2010, Joyou´s advert is being broadcast on Hunan TV and Henan TV as part of its large advertising campaign which already includes: Jiangsu TV, Chongqing TV, Liaoning TV, Anhui TV and Shandong TV.

Broadcast times of the Jingjing Guo “Water of Life” advert: