Nationally televised concert kicks off Joyou´s Conference
More than 20 Internationally-known Chinese pop-stars from Hong Kong, Taiwan and Mainland China gathered at Quanzhou Strait Sports Center to start the National Conference of Joyou Distributors 2010 with a jolt of energy. The concert was part of the popular CCTV musical programme “Happy Journey Across China,” an evening prime-time show which is jointly produced by Joyou as part of the National TV campaign dubbed “Under Joyou´s Spell.”
According to the producers of the show, the cooperation with Joyou in this show was mainly because Joyou is a leading brand: "Joyou, the flagship of the sanitary-ware industry, symbolizes the progress made in China during the last thirty years of reforms and “opening-up.”
Super stars performing in the show and making appearances included: Song Zuying, Guo Jingjing, Kelly Chen, Pan Wilber, SHE, Karen Mok, David Tao, Han Hong, Shin Band, Yu Quan, Aloys Chen, etc. This fantastic concert not only entertained the spectators, it is a testament to Joyou´s prosperity.
Jilin Cai, Joyou´s Chief Operating Officer (COO), stressed that: "Joyou´s sponsorship of this programme not only increases the brand awareness and the prevalence of Joyou, it also improves the overall image of the entire sanitary-ware industry, contributing to the rapid internationalization and brand-building of the industry as a whole."