Joyou designs, produces and sells faucets and other sanitary ware products in China under its brand name "Joyou" and is also engaged as a manufacturer for international sanitary ware companies, wholesalers and trading companies in the United States and Europe as well as other emerging markets. Joyou is one of the leading single-brand manufacturers of bathroom, kitchen and other faucets in China in terms of revenues. Since mid-2007, Joyou has established an extensive distribution network in China with more than 4,000 retail stores. Joyou´s operating facilities are based in Nan´an near Quanzhou in the Fujian Province in China.
 

Joyou´s total revenues increased from EUR 44.9 million in 2007 to EUR 287.1 million in 2011. Joyou´s net profits increased from EUR 7.8 million in 2007 to EUR 38.5 million in 2011.
 

Joyou´s nine main product groups sold in its own brand business are bathroom faucets, kitchen products, shower products, Ceramic and Bathtubs, Bathroom Cabinets, Bathroom Accessories, Other Faucets and Sanitary Hardware, Copper and Semi-Finished Components, and Grohe Business.

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